In the News

November 19, 2014

Call for Papers: Communicating Health, Wellness, and Leisure


National Communication Research Conference 2015

Most of us do not want to get sick and, in fact, many take extra steps to strive to be well. However on a daily (if not hourly) basis, we are bombarded with messages that encourage us to consume products and engage in activities that are not exactly beneficial to our health and well-being. When we expose ourselves to media, while we are in conversation and information exchanges with family, friends, acquaintances, and even strangers, we receive conflicting messages that may be pro- and anti-health.

Without a doubt, the media (be they the conventional mass channels or the new and emerging information and communication technologies) are powerful platforms for advertisers to push their products. Yet, these same communication and media channels have successfully raised awareness of health-related issues, facilitated beneficial behavior changes, and ultimately helped people live healthier, safer, and more fulfilling lives.

Through various communication channels, we have been warned about addictive behaviors resulting from the abuse of alcohol, tobacco, and drugs. Likewise, the media have educated us about how certain lifestyle choices – e.g., eating too much junk/fast food, spending hours in front of TV and computers, decreasing physical activities, being stressed by school and office work – increase our chances of becoming overweight and obese. Over the past few years, our medical vocabulary has expanded, what with conventional mass and the social media dispensing information about the aedes mosquito, meningococcemia, H1N1, Mers-COV, ebola virus, and other public health scares.

But being healthy is more than being free of illness and injury. Note for example, the WHO’s definition of health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” Following this definition, complete well-being should be seen as the result of interaction of medical, environmental, social, political, and economic factors. Consequently, there are various pathways to achieving good health and improved quality of life, that include conventional and alternative medical care, interpersonal counseling (e.g., cessation/control of substance abuse, healthy eating, physical activity and exercise), wellness interventions (e.g., weight and stress management, depression/depressive disorders), political action (e.g., anti tobacco advocacy, ordinances and laws for child/youth and senior welfare), social and community development (e.g., environmental management, town planning, sports and recreation programs, safety and protection), economic programs (e.g., tourism, health insurance), and even unconventional therapy (e.g., leisure), among others. In each of these pathways, communication and media play important and strategic roles.

The Communication Research Department of the University of the Philippines, in cooperation with the Philippine Association of Communication Educators (PACE) and Philippines Communication Society (PCS), is pleased to announce that the 4th National Communication Research Conference (NCRC) will be held on February 2015 at the University of the Philippines’ College of Mass Communication. The organizing committee of the National Communication Research Conference 2015 is now inviting submissions for paper and poster presentations, and documentaries on the theme Communicating Health, Wellness, and Leisure.

The deadline for submission of extended abstracts is November 30, 2014.

CALL FOR PAPERS AND POSTERS

1.0 Background

In 2007, the Communication Research Department of the University of the Philippines Diliman launched the 1st Communication Research Student Conference (CRSC) as a venue for students of communication and media to disseminate and share their studies with their peers, mentors, and other scholars within and beyond the UP. The Conference consisted of 20 paper presentations, which represented the best theses and studies done the previous year by undergraduate and graduate students. Over 300 students and faculty members from different colleges and universities in Metro Manila and parts of Luzon attended the Conference.

Designed to be a continuing activity, the 2nd and 3rd CRSCs were held in 2008 and 2010, which showcased 30 papers each, authored by students from various schools in Metro Manila. Attendance grew to around 600 participants for each conference.

With the overwhelming success of, and high participation in, the three student conferences, the Communication Research Department was inspired to go beyond showcasing papers of Metro Manila students. In 2012, it introduced three major changes in the CRSC: it invited students and scholars from all over the country to participate in the conference, added a post-conference workshop for communication and media teachers, and tapped the Philippines Communication Society (PCS) and Philippine Association of Communication Educators (PACE) as conference co-sponsors. With the expanded scope of the Conference to benefit not only students but also teachers of communication and media, the CRSC was renamed as the NATIONAL COMMUNICATION RESEARCH CONFERENCE (NCRC).

The 1st NCRC was held on 13-14 January 2012 with the theme “Creatively Rediscovering Communication and Media”. The 2nd NCRC took place on 14-15 February 2013; its theme was “Communication Research in a Glocalized World”. The 3rd NCRC was held on 7-8 February 2014 with the theme “Communicating Risk”.

The 4th NCRC will be held on 16-17 February 2015 at the UP College of Mass Communication in Diliman, Quezon City and will take on the theme “Communicating Health, Wellness, and Leisure”. Just like the three previous NCRCs, the forthcoming NCRC will feature paper presentations. Keynote speaker for the conference is Dr. Julie Lyn Hall, the World Health Organization Representative to the Philippines.

2.0 Objectives

The general aim of the NCRC is to promote awareness about the importance of communication research.

In particular, it seeks to benefit the students by providing them with a venue for:
1. Developing their research writing and presentation skills;
2. Sharing their research activities and findings with other communication and media students, teachers, and practitioners nationwide; and
3. Networking with their peers and with professionals from all over the country.

3.0 Conference Format

Conference Proper

The first day of the Conference will have an opening program, one plenary session, and panel presentations in parallel sessions. For the opening program and plenary session, the speakers will be well-known practitioners in the field of risk communication. The parallel sessions will consist of papers that have passed the screening process but were not shortlisted for competition. Presenters will be allotted 15 minutes each for their presentation, and a 15-minute open forum will follow after all the session papers have been presented.

On the second day of the Conference, the morning session will be devoted to the presentation of the students’ papers shortlisted for competition. There are no breakup sessions, so that the judging panel would be able to evaluate all papers en banc. Each presenter will be given 20 minutes for the presentation, and a 5-minute Q&A will follow each presentation. Only eight papers will be selected for the competition; the top 3 of these eight papers will be given awards.

In the afternoon, the one-hour lecture on disaster reporting will first be held, to be followed by the announcement and awarding of the research competition winners and the formal closing of the Conference.

Poster Presentations

The poster presentations will be formally launched in the afternoon of Day 1 of the Conference, and will remain on exhibit until the closing of the Conference. During the launch, the poster presenters will be given 3 minutes each to talk about their poster presentation. For the remainder of the exhibit, the presenters will be asked to designate a representative who will be on hand to answer questions from the exhibit visitors.

Post-conference Workshop

The post-conference workshop will be held in the afternoon of the second day, after the formal closing of the Conference. The topic for this year’s NCRC post-conference workshop is “Research Ethics”.

4.0 Submission of Abstracts, Full Papers, and Posters

Research Papers (for Presentation and for Competition)

Only students’ papers (sole authorship or co-authored with other students) are eligible for submission. There should be no more than five co-authors of a research paper, and all authors must be bonafide students at the time the research was/is being undertaken. For completed researches, only those undertaken not earlier than AY 2013-2014 will be considered. Submissions based on researches completed before AY 2013-2014 will not accepted by the Conference organizers.

Participation is open to all students in ALL degree programs, so long as the submission falls within the conference theme. Students, in this case, include not only those currently enrolled but also those who have graduated, so long as their last enrollment in their university/college was in AY 2013-2014 or later.

An extended abstract must be submitted on or before 30 November 2014 to ncrcph@gmail.com.

Submission must reflect the conference theme “Communicating Health, Wellness, and Leisure” and may be any topic related to the different types of conventional and alternative medical care, interpersonal counselling, wellness interventions, health issues and problems, leisure activities, and lifestyle choices as long as the focus of the paper is on the role of communication in the phenomenon under investigation.

The extended abstract not exceeding 4 pages (letter size paper, standard margins, Times New Roman 12) must include information on the following: 1) the research problem and objectives, 2) study framework, 3) methodology, 4) key findings if available or key arguments/relationships to be tested/verified if the study is ongoing, and 5) conclusions, if also applicable.

Aside from the extended abstract, proponents must also submit a 150-word write-up about the author/s. Information about the proponents’ institutional affiliation and contact details (phone number, email address) should be included in the write-up.

Production theses will also be accepted.

Posters

Initiatives on disaster management – for example, a disaster relief operation, a community-based project on disaster prevention, a collaborative program with a government and/or private agency – spearheaded by the college/university itself, one of its offices or academic units, or one of its student/employee organizations –will be featured in the poster presentations. The initiative need not be focused on communication and must have been conducted not earlier than AY 2013-2014.

A 500-word abstract must be submitted containing the following information: the nature and objectives of the project/initiative, the participating groups/institutions (including the intended beneficiaries), the main activities undertaken, the duration of the project, and its key outcomes. The submission must include the name, affiliation, and position of the person to whom correspondence regarding the poster presentation should be addressed. Please indicate in your email subject whether submission is for paper or poster presentation.

Selection of Papers and Posters

A Screening Committee consisting of faculty members of the UP-CMC Communication Research Department, and representatives from PCS and PACE will screen the abstract submissions for both paper and poster presentations. They will also select the eight papers to be included in the research paper competition.

All proponents will be informed on 5 January 2015, Monday, about the result of the screening. Those who have been shortlisted for the research paper competition should submit their full paper by Thursday, 15 January 2015. Guidelines for the paper and poster presentations will be sent to the accepted proponents, also on 5 January.

5.0 Conference Fees

The Conference registration fee is PhP300 for students (undergraduate and graduate) and PhP500 for professionals and teachers. Teachers accompanying student delegations (minimum of 10) are exempt from payment. For paper and poster presenters, the registration is free. If the proponent of a paper or poster presentation is a group, only one member can avail of the free registration. The remaining members will pay the regular fee.

The registration fee covers the conference kit, as well as snacks for Days 1 and 2.

Participants are requested to pre-register through this link: http://goo.gl/PgklSg

6.0 Further Information

Details about NCRC 2014 will be posted on the Conference website:
http://ncrcph.com/

Like and share the Conference Facebook page:
http://facebook.com/NationalCommResConference

Tweet us your comments, suggestions, and ideas for NCRC: @ncrcph

Inquiries should be directed to the UP-CMC Department of Communication Research:
ncrcph@gmail.com; (02) 920-6866