Alumni & Friends


UPCMCAA: Setting the Gold Standard in Media Professionalism

by Tessa Jazmines, Rica Abad & Kat Ramos

The University of the Philippines College of Mass Communication Alumni Association (UPCMCAA) is a prestigious network of graduates from the flagship campus of the premier State University in the Philippines.

The organization informally started in May 1967 with the first graduating batch composed of nine AB Journalism majors as members. UPCMCAA adopted a Code of By-Laws in September 1989, and was registered with the SEC on May 18, 1992. The first president of the UPIMCAA was Victor O. Ramos (AB Journalism 1967), followed by Vicente G. Tirol (AB Journalism 1966). The Members of the Board of the SEC-registered UPCMCAA were: Corazon De Jesus–Tan (AB Journalism 1966), Ma. Elena V. Romero (AB Broadcast 1973), Georgina B. Arevalo (AB Broadcast 1982), Ma. Lourdes B. Oliveros (AB Broadcast 1989) and Florinda De Fiesta Mateo (BA Communication Research 1982).

Through the years the UPCMCAA has pursued relevance by being involved in the issues of the day, acting as a galvanizing force for alumni to express their sentiments and take concrete steps in effecting change. The organization also provides opportunities for alumni to collaborate on projects that help improve the profession and showcase the expertise of alumni in various fields.

The UPCMCAA continues to be the collective voice of the UP-CMC alumni in the Media Industry, related fields, and ultimately in matters that affect the country. Its members are composed of the leaders and outstanding practitioners in the Philippine Media Industry and other media-related fieldssuch as advertising, public relations, research, and the entertainment industry. Even fields not typically associated with communication – like banking, telecommunications, politics and government, sports and tourism – have high-performing UPCMC alumni in key positions. The Alumni Association is a progressive and pro-active organization which sets the Gold Standard in professionalism in every niche of the media landscape.

UPCMCAA members avidly participate in projects of the college, encouraging productive involvement of members in the current thrust and direction of the college, through different generations. Graduates of UP-CMC leave a lasting legacy in the media industry and also in the college through the sharing of expertise, professional enrichment projects and fund raising activities.

Some memorable activities include “Happy Days Are Here Again” in 1981 to celebrate the supposed easing of Martial Law restrictions by then president Ferdinand Marcos. “SamaSamaSaMaskom” (Altogether in MassComm) got the alumni involved in a meaningful but fun protest against the Ninoy Aquino Assassination in 1983, with media biggies like the late Joe Burgos and Louie Beltran giving talks at the CMC parking lot, while alumni and students from the college performed entertaining numbers in the background.

Through the decades, the Alumni Association has encouraged its graduates to connect with their College and college friends and to foster new and profitable social and professional relationships. The various projects aim to raise funds necessary for the improvement of facilities which are not covered by the college budget.

As the UP-CMC approaches its Jubilee Year, the UPCMCAA is in full gear, working alongside the college to help provide the much-needed manpower and spark that will make the College celebrate its achievements and contributions to society for its 50th anniversary. It should be a year-long celebration that will be well- and long-remembered

The UPCMCAA office is located at:

College of Mass Communication
2nd Floor, Plaridel Hall, Ylanan Road
University of the Philippines (UP) Diliman
Quezon City, 1101 Philippines

Landline: (+632) 981-8500 Local: 2678
Direct Line: (+632) 928-3188
Fax No: (+632) 926-3465

Website: http://masscomm.upd.edu.ph/

UPCMCAA Website: https://www.facebook.com/groups/upcmcaa/

Email: upcmcaa@gmail.com

UPCMCAA Past Presidents:

1. Mr. Victor O. Ramos (AB Journalism 1967) UPIMCAA Founding President 1969- 1972

2. Mr. Vicente G. Tirol (AB Journalism 1966) UPIMCAA President 1972- 1975

3 Mr. Salvador Garbanzos (AB Journalism 1977-79) UPIMCAA President 1975- 1978

4. Mr. Danilo A. Gozo (AB Journalism 1968) UPIMCAA President 1978- 1981

5. Ms. Ma. Theresa M. Jazmines (AB Journalism 1968, MA Communication 1975) UPIMCAA President 1981 – 1988

6. Mr. Maryo J. de los Reyes (AB Broadcast 1974) UPCMCAA President 1988– 1991

7. Ms. Cora De Jesus-Tan (AB Journalism 1966) UPCMCAA President 1991- 1994

8. Ms. Christine Joycelyn Lumawig-Buensalido (AB Broadcast 1971, MA Communication Research 1976) UPCMCAA President 1994 – 1996

7. Ms. Elena V. Romero (AB Broadcast 1973) UPCMCAA President 2000 – 2003

8. Ms. Marissu G. Bugante (AB Broadcast 1980) UPCMCAA President 2003 – 2005

9. Mr. Maryo J. De Los Reyes (AB Broadcast 1974) UPCMCAA President 2008 – 2011

10. Ms. Gina D. Lumauig (AB Broadcast 1986) UPCMCAA President 2011 – 2013

Names of Current Board of Trustees (2016-2019)

MS. MALOU CHOA FAGAR – President

PROF. MA. THERESA M. JAZMINES – Vice President

PROF.  MARIA ANGELICA D. ABAD –  Board Secretary

MR. CLARO P. FERNANDEZ – Treasurer

PROF. IVY LISA F. MENDOZA – Assistant Treasurer

MS. ELENA V. ROMERO –  P.R.O.

MR. HERMINIO JOSE L. ALCASID, JR. –BOARD MEMBER

DR. GRACE JAVIER ALFONSO – BOARD MEMBER

MR. ALEX C. ARELLANO – BOARD MEMBER

MS. GEORGINA A. BANZON – BOARD MEMBER

MS. OLIVIA A. DE JESUS – BOARD MEMBER

MR. MARYO J. DE LOS REYES – BOARD MEMBER

MR. OSCAR A. GOMEZ, JR. – BOARD MEMBER

MS. YVONNE MARIE D.G. POLICARPIO  – BOARD MEMBER

MR. SEVERINO P. REYES, III – BOARD MEMBER

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UPDATE YOUR RECORD

Change of address? Marriage? Or new job? Let us know by updating your record with the U.P. College of Mass Communication. The Alumni Association and the University occasionally contact alumni and friends of the College by mail, e-mail and phone with information on alumni events, services, and opportunities for giving. As has always been the case, your Alumni Association considers your privacy to be of utmost importance, a responsibility we take seriously.

In addition to this electronic form, you may also download our PDF Form and fax it to (632) 9263465 or send your updated information to up.cmcfi@gmail.com.

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