The University of the Philippines College of Mass Communication Foundation Incorporated known by its acronym, UPCMCFI, is a non-stock, non-profit domestic foundation established to collaborate with the U.P. College of Mass Communication (UP- CMC). It exists to provide continuing training, coaching, and mentoring to mass communication educators and practitioners in coordination primarily with the UP-CMC. It also undertakes projects having the UP-CMC and the communication and media education community (local and regional) as its primary beneficiaries.
The UPCMCFI was incorporated in March 1987 and serves as major link between UP- CMC and the public to enable the UP-CMC to more effectively perform its extension functions. Its projects are focused along the lines where the strength of the UP-CMC lies, namely, the development, promotion, and enhancement of communication and media education, communication and media research, training and other communication and media related activities geared toward national development goals, such as political democratization, equalization and access to communication media, and cultural transformation and integration. Essentially, the UPCMCFI serves as conduit for all extension activities of the UP-CMC, handling projects and programs that will advance the knowledge of communication both as a science and as an art and foster better understanding of its functions in national development, regional cooperation and international understanding. It also engages in projects that promote media literacy and critical media use. It engages in undertakings, either by collaboration or cooperation with local and foreign institutions, public or private in sponsoring, conducting and/or evaluating research projects and activities, training programs, seminars, workshops, symposia and conferences aimed at the promotion, propagation and enhancement of communication. It also assists the UP-CMC in raising needed funds for the improvement of its facilities, such as classrooms, laboratories, and offices, which in turn enhances the delivery of education and training.
The UPCMCFI’s membership consists of the faculty and staff of the UP-CMC. The Dean of the UP-CMC automatically serves as the President of the UPCMCFI and the College Secretary as the Corporate Secretary. Together with the faculty, they serve as its training consultants and main program/project implementers. They are established names, either as educators and/or practitioners in the fields of communication and media. The UPCMCFI draws from this pool of communication experts and is thus able to deliver a high quality of work to its clientele.