The UP CMC remains steadfast in its mission to pursue academic excellence in communication and media studies. To this day, the College continues to produce outstanding graduates. This has been achieved despite budget limitations that constrain the University from acquiring modern equipment and adequate facilities.
The UP CMC Foundation, Inc. was created to enable the College to more effectively undertake, develop, promote and enhance media education, training and research by implementing fund-raising campaigns such as Pay it Forward, receiving donations, and administering these funds for the benefit of the College. The foundation has prioritized the following needs:
- Improvement of infrastructure
- Acquisition of state-of-the-art facilities
- Provision of incentives to maintain excellence in all aspects
- Support for Gawad Plaridel along with research and publication activities of the College.